We treat our patients in the manner we would like to be treated ourselves. I, Peter MacDougall, have a seemingly light hearted approach to people and dentistry, teasing a little, mildly insulting even. My nurses are ordinary, pleasing, pleasant people who are polite, helpful and certainly don’t tease or are rude in any way. Please understand underneath all this is a complex plan to relax the apprehensive patient or to resolve the often found “them and us” approach between dentist and patients. We want our patients to enjoy their visit to us. This is not because ‘The Dental Team’ have “done the course on how to: Gushingly welcome the customer, have the right words on the doormat, ‘we’re really only here to help you!’ - it’s great for business,” which one experiences in so many walks of life these days.
Our contact with patients, new and existing, is to make our patients feel as relaxed as they can, but not artificially so, so they feel they can really discuss their fears without embarrassment: or to feel free to ask about anything they might like in dentistry without feeling they are inviting a route to costly treatment. Our manner is genuine but we have the broadest possible range of experience in this practice: our intention is that the patient gains respect and trust in us and what were are able to do for the simplest solutions to a little problem or the most complex or advanced course of treatment available to them as patients if they ever should want it for themselves, or their family or friends.
Statement to Patients